EVENTS - 26 SEPTEMBER 2026

FROM FOMO TO JOMO

Why the most memorable events are no longer about doing more, but about creating space to feel, connect and be present.

From FOMO to JOMO editorial illustration contrasting a woman checking her phone in a busy café with a woman relaxing by the sea, enjoying a mindful moment.

The Shift

For years, events have often been shaped by the pressure to do more - more moments, more content, more spectacle. But the way people want to experience things is changing.

Today, the most meaningful gatherings are often the ones that create space: space to slow down, to connect, to notice and to actually be present.

From FOMO to JOMO

FOMO - the fear of missing out - thrives on the idea that there is always something else happening, somewhere else, that we should be part of. JOMO shifts the focus entirely. It is about choosing what matters, being fully present and finding value in the experience itself.

For events, that changes everything. Instead of designing around constant stimulation, the focus moves towards intention, atmosphere and genuine connection.

Designing for Presence

Designing for presence means thinking beyond how an event looks and considering how it actually feels to move through it.

It can be found in the pacing of the evening, the way people are seated, the balance between programmed moments and breathing space, the atmosphere, the sound and the details that encourage guests to stay in the moment rather than constantly look for what comes next.

"The most memorable experiences don’t ask for your attention. They hold it."

Less Noise. More Meaning.

JOMO is not about doing less for the sake of it. It is about making more intentional choices. Choosing the moments that matter, giving them room to breathe and creating an environment where people can genuinely connect.

In a world that constantly asks for more attention, the most powerful experiences may be the ones that allow us to give ours fully.

Maybe the real luxury is being fully there.

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